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Carot Display is made for book covers and posters, but will also shine in advertising and visual identity. The whole Carot system is built up from what has long been around; in any case, it was the intention: to evoke the already experienced visual reminiscences of today's spectacled people. We all have a tendency toward sentiment, which, with each new diopter, deepens to melancholy. Only good font can calm us down. I believe in the raw effect of “Carot” typefaces. The superfamily of 64 members offers a modern alternative for all types of design work.